AARP x Refinery29: LIFE BEGINS AT

Campaign design, art direction and illustration for the Refinery29 x AARP campaign. Life Begins At aimed to create a powerful platform to raise awareness about ageism, while simultaneously challenging and deconstructing stereotypes associated with aging.
By leveraging bold design elements and visually loud and clear compositions, the designs seeks to turn up the volume and amplify the voices of those who have been marginalized due to age-related prejudices.
The goal for this collaborative campaign is to encourage individuals and women of all ages to reevaluate their perceptions and embrace the beauty and wisdom that come with every stage of life.

Live feature can be found here.

Check out the ‘Life Begins At’ hub on Refinery29